5 Great Tips for Creating Attractive Beauty Product Labels

July 20, 2022
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If you’re like most beauty product manufacturers, you know that aesthetics are key when it comes to marketing your products. Consumers want to buy products that look good and make them feel confident. That’s why it’s important to invest in attractive labels for your cosmetics and beauty products. But design is only one factor that you need to consider when ordering custom labels. Here are some tips that will help you create the perfect beauty product labels!                  

beauty product labels

1. Have Brand Consistency Across Your Beauty Product Labels

Your product's label is one of the most important aspects of your brand identity. All your brand elements--such as your logo, color scheme, and typeface--should be cohesive and easily recognizable across all platforms, from your website to your labels. A consistent presence will not only make it easy for customers to find your products, but it will also help create a strong connection with your brand. After all, if they can instantly recognize and trust your product on the shelves, they're more likely to try out your newest items. So take the time to ensure that your labels accurately reflect your brand identity; it'll be worth it in the long run!      

2. Showcase The Strong Points Of Your Product

As potential customers pour over your labels, they are looking for claims that align with their beauty needs and personal preferences. So, you need to lay out all your claims loud and clear to capture their attention and verify that your product is the right one for the job. This can be a challenge, as there are many different types of claims that you can make about your product. For example, you might claim that your product is organic, natural, or vegan. Or, you might focus on specific benefits, such as moisturizing, firming, or wrinkle-reducing.

Ultimately, the claims you make will depend on the products you sell and what your customers are looking for in the beauty industry. However, there are a few general tips that can help you make sure your labels are effective.

  • use strong language to describe your product's benefits.
  • make sure your claims are relevant to your target audience.
  • don't be afraid to use bullet points or other visual elements to highlight the most important information.
Custom label sample

3. Keep Customers Informed With Your Label

Your beauty product labels need to communicate a lot of information to potential customers in a short amount of space. In just a few seconds, customers need to be able to know where your cosmetic products stand, identify them, understand what it does, and determine if they are the right fit for them. So, how can you make sure that your makeup labels are effectively communicating all the information potential customers need to know?

First, make sure that your beauty labels clearly state all of the claims associated with your product. Whether it’s “hypoallergenic” or “dermatologist-tested,” potential customers need to be able to see these claims front and center. Additionally, be sure to list any key ingredients on your cosmetic label. Customers want to know what they’re putting on their skin, so this is essential information to include in your product packaging.

4. Create A Design That Speaks To Your Audience

Design is an essential part of any business, and it's important to take the time to consider what will work best for your brand. It's not enough to create something that you think looks good - it needs to be appropriate for your target audience. Start by taking a closer look at their preferences. Do they prefer simplicity, or are they drawn to more elaborate designs? What colors do they tend to gravitate towards? Answering these questions will help you to create a great label that speaks to them on a deeper level. In the end, your goal should be to create custom labels that reflect the personality of your brand and resonate with your target audience                  

beauty labels design

5. Take The Label Size Into Account

Your product's label is one of its most important features. It helps it stand out on the shelves and tells shoppers what it is, what it does, and why they need it. However, designing a label that accomplishes all of those things can be tricky-especially if you have a diverse product lineup. Luckily, once you have your base design in mind, you can modify it to fit all the other products in your lineup.

For example, if you sell both shampoo and conditioner, you can use the same custom cosmetic labels design but change the colors to differentiate between the two products. Or, if you sell a variety of sizes of the same product, such as essential oils, you can use the same label design but include a simple size indicator. By taking the time to create a versatile label design instead of incorporating roll labels, you can save yourself a lot of time and hassle down the road.

Get Unique Beauty Product Labels For Your Brand

If you’re looking for help with any skincare and beauty product labels, we can certainly lend a hand. Our team of experts knows how to create beautiful and eye-catching designs that will stand out on store shelves. We’ll work with you to come up with a label design that grabs attention and accurately represents your brand. Contact us today to get started!

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