Let’s be real…
plain packaging is like showing up to a party in sweatpants. Sure, it works, but nobody’s impressed. Your product deserves better. Custom printed boxes are the little black dress, the tailored suit, the outfit that makes everyone turn their head and say, “who’s that?”
Designing the right box is part art, part strategy, and part flex. Nail it, and your product becomes unforgettable. Miss the mark, and it’s just another sad box on the shelf collecting dust.
Step 1: Stay on Brand (Consistency is Sexy)
Your box should be the twin of your website, labels, and ads. Same fonts, same vibe, same “this is us” energy. When customers see your packaging, they should instantly know it’s you.
Think of it like your brand’s signature outfit. Nike has swooshes, Tiffany has blue, Apple has sleek minimalism. What’s yours? Put it on your box and own it.
Ready to dress your product for success? Let’s design your signature box.
Step 2: Pick the Right Colors
Colors aren’t just decoration… they’re mood-setters.
- Bright and bold… you’re fun, loud, and impossible to ignore
- Muted and matte… you’re classy, cool, and sophisticated
- Metallics… you’re fancy and you know it
Pick colors that tell your story and make customers stop scrolling, stop walking, and stop ignoring you.
Ready to stop traffic with your packaging? Let’s pick your colors together.
Step 3: Choose Finishes That Pop
Plain boxes are fine… if you’re shipping your old college textbooks. But if you want to sell products? You need finishes that scream “pick me up!”
- Soft Touch Lamination… smooth, velvety, irresistible
- High Gloss UV… shine so bold it could blind a disco ball
- Spot Gloss… subtle drama, perfect for logos
- Foil Stamping… a little bling never hurt anyone
- Embossing/Debossing… texture that begs to be touched
Customers don’t just buy with their eyes… they buy with their hands.
Now use your hands and connect with us
Step 4: Think About Unboxing
Unboxing is the new red carpet. If your box doesn’t make the customer smile, gasp, or whip out their phone to film it… you’re doing it wrong.
Inside printing, clever cutouts, cheeky messages… these little details make your product Instagram-famous. And you don’t even have to pay an influencer.
Step 5: Don’t Forget Function
Looks aren’t everything… your box still has a job to do. A gorgeous box that can’t protect your product is like a sports car with no engine. Choose the structure that matches your product: folding cartons, two-piece setups, soap boxes with windows, or sturdy mailers.
Function first… flair right after.
Now let’s get this box party started
Pro Tip: Multiple Designs = Multiple Wins
Why settle for one outfit when your product can have a whole wardrobe? With YBS Packaging, short runs make it easy to roll out seasonal looks, limited editions, or a fresh design for every product variation. Think of it like giving your packaging a glow-up whenever you feel like it… without maxing out your budget.
It keeps your brand looking fresh, keeps customers curious, and gives them another reason to fall in love with you all over again.
Let’s make box magic
Why Work With YBS Packaging
Because we’re not just printers… we’re your packaging hype team. Everything is made in Oregon… no outsourcing overseas, no endless delays, no “lost in translation” oops moments.
We help brands design boxes that don’t just sit there looking pretty… they actually sell. Whether you’re a skincare startup trying to stand out or a seasoned brand ready for an upgrade, we’ve got the premium materials, quick turnaround, and finishing options to make your packaging pop louder than bubble wrap.
The Last Word on Boxes
Designing custom printed boxes isn’t just about slapping on a logo. It’s about creating packaging that connects with customers, drives sales, and builds die-hard fans. Get the colors right, nail the finishes, and add an unboxing experience worth sharing… and suddenly your box isn’t just packaging… it’s your best sales rep.
Alright… you’re ready. Let’s do this.
