Gloss vs Matte Lamination: Which One is Right for Your Packaging?

December 5, 2022
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When you're considering lamination for your packaging, the first thing you need to decide is what finish you want. Gloss lamination gives your packaging a high-shine look that will catch the eye of consumers, while matte lamination provides a subtle, understated feel. Both finishes have their strengths and play important roles in making an impact on your packaging. So which one is right for you?                

gloss vs matte lamination

Gloss Lamination: The Pros and Cons of this Popular Packaging Option  

Choosing the right packaging for your product is key to ensuring that it stands out in the marketplace. One popular option is gloss lamination, which can be a great choice for certain types of products. However, there are some pros and cons to consider before making the final decision. Let’s take a look at what you need to know about gloss lamination for packaging.    

The Pros of Gloss Lamination for Packaging  

One of the main benefits of gloss lamination is that it provides an eye-catching finish. It creates a glossy shine that attracts attention and helps products stand out on store shelves. This type of packaging also provides extra protection from scratches and dirt, which can help keep products looking their best over time. In addition, gloss lamination can be used with various materials, such as paper or cardboard, so it’s a versatile option if you need something that will work with different types of materials.      

The Cons of Gloss Lamination for Packaging  

Gloss lamination also has some drawbacks. For one thing, it tends to be more expensive than other types of packaging due to the cost of finishing equipment and materials required for production. In addition, this type of packaging needs careful handling during production to ensure that the glossy finish remains intact – and mistakes can add to costs and delays in getting your product ready for market. Finally, while the glossy finish looks great under normal lighting conditions, it may not hold up well when exposed to direct sunlight or extreme temperatures over time.                

gloss packaging boxes

The Benefits and Drawbacks of Matte Lamination for Packaging  

When it comes to creating packaging, you want it to look great while being able to withstand the rigors of shipping and handling. One way to achieve this is by using matte lamination. This involves a thin film applied over the package with a matte finish, giving it a smooth texture with no gloss. This article will discuss the benefits and drawbacks of using matte lamination for your packaging needs.    

Benefits of Matte Lamination for Packaging  

The primary benefit of matte lamination for your packaging is its ability to protect your product from scratches, fingerprints, and other forms of damage that can occur during shipping or handling. The matte finish also gives your product an aesthetically pleasing appearance that will set it apart from other products on the shelf. Additionally, matte lamination is highly resistant to water and oil, so if you’re shipping products that need extra protection against moisture or oils (think lotions or soaps), then matte lamination might be the right choice for your packaging needs.    

Drawbacks of Matte Lamination for Packaging  

One drawback of using matte lamination for your packaging is that it isn’t as durable as glossy laminates. While it provides some level of protection against scratches and other damage, it won’t stand up to rough handling as well as glossy laminates. Additionally, because matte laminate doesn’t have a glossy finish, it won’t show off vibrant colors or graphics as well as glossy laminate would—so if you’re looking to make a statement with your packaging design, then glossy laminate might be the better option.                

matte packaging box

The Advantages of Custom Packaging  

If you are a business owner, you know just how important it is to stand out from the competition. One of the best ways to do this is through custom packaging. Custom packaging can be tailored to your exact specifications and can help you create an immediate impression with your customers. Let’s take a closer look at some of the benefits of custom packaging.      

Brand Recognition  

Custom packaging is one of the simplest and most effective ways to get your brand recognized right away, no matter where it winds up. With custom packaging, you can choose unique colors, shapes, and sizes that will immediately grab attention as soon as somebody picks up or sees your product. This will give your potential customers an idea of what they can expect from your business from the moment they open their package.      

Product Protection  

Packaging plays an important role in protecting products during shipping and handling. But with custom packaging, you have even more control over how well-protected your products are—you can design a box or wrapping specifically for the item within it that ensures it gets from point A to point B in one piece. This helps protect your customer’s purchase and prevents any damage that could result in costly returns or negative reviews.                

product packaging for cosmetics

Cost Savings  

One of the biggest advantages of custom packaging is that it offers cost savings over traditional methods like bubble wrap and Styrofoam peanuts due to its efficiency in packing multiple items together without sacrificing protection or taking up too much space in transit. Additionally, if you use eco-friendly materials such as recycled paper or cardboard boxes for packing purposes, you may even qualify for reduced shipping rates depending on what carrier service you use!      

Get The Best Finish For Your Custom Boxes

We hope this post has given you a better understanding of the different types of laminate finishes available for your packaging project. If you have any questions or need help choosing the right finish, please don’t hesitate to get in touch with us. Our team of experts is always happy to offer advice and guidance on creating custom boxes that perfectly suit your needs.

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