How To Create The Perfect Retail Display Box

December 23, 2022
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In any shop worldwide, creating the perfect display can be the key to driving sales. But what makes for a perfect display? In this blog post, we'll break it down for you, with tips on everything from choosing the design of your retail display box to selecting the best materials. So read on and get ready to up your display game!

What is a Retail Display Box?

A retail display box is an eye-catching retail packaging solution designed to maximize the visibility of products on a store counter. It consists of a sturdy cardboard box that has been printed with vivid graphics and advertising information, along with an integrated display stand to allow the product to be seen by customers. 

Also known as counter display boxes, a retail box can be conveniently placed on the counter or hung from a shelf, and it has to have an attractive design. Usually containing one or several items, counter display boxes are typically used in retail stores and supermarkets as aa great way to showcase high-demand items such as snacks, candy bars, gift cards, magazine subscriptions, small cosmetics, pharmaceuticals, and more.  

They are also ideal for promotional campaigns, allowing retailers to quickly and easily market new products or special offers.


Two Important Benefits of Retail Display Boxes

1. Versatility

A great benefit of using retail display boxes is their versatility. These boxes are designed to hold all types of items, from small trinkets to larger products. Plus, since these boxes come in different sizes and shapes, retailers can easily fit them into tight spaces. For sure there’s one that fits your needs perfectly no matter what type of product you need to display!

2. Cost-Effectiveness

Because retail display boxes are space efficient, they allow for more products to be displayed at the same time in an easy-to-grab fashion. This reduces the need for individual packaging and shipping fees. And because they can be customized to showcase catchy designs and graphics, you'll have a great-looking brand at a significant smaller investment.  Plus, retail boxes allow you to test new products in smaller quantities and see whether or not they sell, before committing to thousands of custom boxes.

How to Create an Eye-Catching Retail Display Box with Professional Help

Creating an effective retail display box is an important part of a successful product launch. It’s the first impression your customers will have of your product, and it can make or break their first interaction with your company.  To ensure that your product stands out from the competition, you should consider enlisting the help of a designer and print with a professional printing company.  Here are a tree important aspects you should keep in mind when creating the perfect display box for your business.

1. Use Quality Materials and Graphics

Using quality materials to create your display box will make it stand out from the rest. This means using higher grade paperboard, coated paper, and other attractive materials to create a visually appealing design.  You should also invest in quality graphics such as illustrations, photographs, custom typography, that are in line with your brand identity and message. This will help further distinguish your product from similar offerings on the shelves.  


2. Leverage Color Psychology

Color psychology is an important consideration when designing an eye-catching display box. Research the colors associated with your brand or product and use them strategically throughout the design to evoke certain emotions from customers and draw their attention towards your particular offering. Use a combination of bright colors for a bold look or subtle hues for a more calming effect depending on what you’re trying to convey about your brand or product.  While choosing colors, also keep in mind where you display box will be presented and what other items will surround it so that you can be sure it will stand out.

Colorful retail box for marijuana edibles with contrasting colors and playful design

3. Incorporate Unique Shapes and Structures

Instead of going with a standard rectangular shape for your display box, think outside the box (no pun intended) and create unique shapes or structures that will make it stand out from the rest. You can incorporate elements such as contoured edges, raised surfaces, colorful cutouts on top of the box, etc., that can capture the customer’s attention and make them take notice of your product among competing offerings on store shelves.  

Retail display box with custom cutouts

Create The Perfect Retail Display Box

Creating retail display boxes can be a fun and easy way to increase sales. By following these simple tips, you'll be on your way to creating beautiful and eye-catching displays that will attract customers and boost your business.  If you need help with printing your retail display box, or if you have any questions, don't hesitate to get in touch with us or request a quick quote. We're always happy to help!

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