Sustainable Packaging is Necessary For Your Lip Scrub Labels And Brand: Here's Why

September 20, 2022
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It's no secret that sustainable packaging is becoming a more important priority for both brands and consumers. After all, the world is starting to realize just how much damage single-use plastics are doing to our planet.

As a brand, it's essential that you start implementing eco-friendly packaging in your operations if you haven't already - it's no longer an option, it's a necessity. In this blog post, we'll discuss why sustainable packaging is so important for lip scrub labels and brands as a whole. We'll also provide tips on how you can make your packaging more sustainable!

lip scrub labels

What is a Sustainable Label?

A sustainable label is a certification that verifies that a product or service has been produced in a way that is environmentally friendly and socially responsible. In order for a product or service to receive a sustainable label, it must meet certain criteria set forth by an independent certifying body. Some of the most common sustainable labels include Fairtrade, Rainforest Alliance, and LEED.    

The Benefits Of Sustainable Lip Scrub Labels

1. Sustainable labels can help you attract environmentally-conscious consumers.

According to a study by Nielsen, 66% of global consumers said they would pay more for sustainable goods. So, if you want to attract eco-minded customers, using sustainable labels is a great way to do it. Not only will you be able to appeal to a wider range of consumers, but you'll also be able to charge a premium for your products.

2. Sustainable labels can increase customer loyalty.

When customers know that your business is committed to sustainability, they're more likely to be loyal to your brand. In fact, according to the same Nielsen study, 73% of global consumers said they were willing to loyal to a company that supported social or environmental issues. So, if you want your customers to stick around, using sustainable labels is a great way to create loyalty.                

natural lip scrub

3. Sustainable labels can help you stand out from the competition.

In today's competitive marketplace, any edge you can get is important. And using sustainable labels is a great way to set your business apart from the competition. According to research conducted by Mintel, 41% of US consumers believe that companies should use eco-friendly packaging materials. So, if you want your business to stand out, using sustainable labels is an excellent way to do it.      

4. Sustainable labels can boost employee morale.

Your employees are one of your most important assets - so it's important to keep them happy and engaged in their work. And one way to do that is by using sustainable labels. When employees see that their company is committed to sustainability, it can boost morale and make them feel proud to work for you. In fact, according to the same Mintel study, 59% of US workers would recommend an eco-friendly company over one that wasn't as conscientious about its environmental impact.        

5. Sustainable labels can improve your bottom line.

Investing in sustainability doesn't just benefit the planet - it can also benefit your bottom line. In fact, according to a study by Boston Consulting Group, companies that focus on sustainability outperform their less green counterparts by as much as 30%. So, if you're looking for ways to improve your financial performance, using sustainable labels is a great place to start.                    

Custom lip scrub labels and brand

How To Create Eco-Friendly Lip Scrub Labels?

Use Sustainable Materials

The first step in creating sustainable lip scrub labels is to choose the right materials. There are a variety of sustainable materials you can use for your labels, including recycled paper, bamboo, or even wood. You can also choose to use biodegradable materials, such as cornstarch or soy-based ink.

Using sustainable materials for any skincare product label is important because it helps reduce your carbon footprint. It also shows that you are committed to being eco-friendly and that you care about the planet. Using sustainable materials will help set your product apart from others on the market who are not taking this important step.

Choose the Right Size

Another important tip is to choose a label size that minimizes waste. You can do this by using die-cutting or laser cutting to create unique shapes for your labels. This will help you avoid wasting material when you are creating your labels. You should also avoid using Avery templates since they often result in a lot of wasted material.

If you simply select the right size for your printed new products, you can help reduce your environmental impact and save money on packaging costs. Both die-cutting and laser cutting are relatively inexpensive ways to create unique shapes for your labels.

Opt For Eco-Friendly Printing Methods  

Finally, make sure to print your labels using eco-friendly methods, such as digital printing. Digital printing uses less energy than traditional printing methods and doesn’t require the use of toxic chemicals. It’s also more efficient because there is no need for plates or screens like there is with traditional printing methods.

Digital printing is becoming more popular as technology improves and costs decrease. By printing your labels using an eco-friendly method, you can further reduce your environmental impact while still creating high-quality labels for your products.

lip scrub label design

Get Sustainable Lip Scrub Labels For Your Brand

While we may not be able to solve the larger issue of plastic pollution overnight, there are small changes we can make as consumers and business owners alike to reduce our environmental impact. Sustainable packaging is one way we can all do our part in preserving our planet for future generations.

If you’re looking for more tips on how to make your packaging more sustainable or want help transitioning over to a greener option, get in touch with us. We would be happy to share our expertise and work together towards a more sustainable future.

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