Improve your brand’s look with custom lipstick labels

August 2, 2021
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Lipstick has been the core of the beauty industry since forever, having constant buzz around it. The first impression matters more than anything in the beauty world. And the first point of contact with the customer is your lipstick labels. The expectations are high, the competition is strong, so it’s important to use all your resources to come up with lip stick labels that scream hotness.

In this blog post, you will find the steps to enhance the beauty of your lipstick labels and improve the look of your brand.

Match your lipstick labels with your brand identity

    You probably read this a lot, but what does it mean exactly? Well, it means that your lipstick labels should represent your brand.

Let’s take an example. Say you’re selling affordable lipstick for young women. Your brand will need to appeal to this target. You could present it as friendly, trendy, or easy to apply.

The colors and the look of your custom lipstick boxes and lipstick labels will need to be similar. Glossy coatings and bold colors are a good choice.

Rectangular lipstick packs in blue, red, and beige colors.
Elegant purple design for a luxurious lipstick with golden accents.

The story changes if you’re selling a luxury line. In this case, you could present the lipstick as elegant, high-quality, or exclusive.

The packaging and the lipstick tube labels will need to suggest luxury on every level. Matte coatings and embossed labels are a great way of getting a premium look.

What you need to remember is that your lipstick labels work to help you successfully position your brand.      

Pick the optimal size for your lipstick tube labels

Although it has a huge influence on any make-up, lipstick is such a small product. This has a massive impact on labeling. The size of the label plays an important role in the informational, design, and branding levels. The lip stick label shouldn’t be too small, because you will miss space for information that your customers will want to check.

At the same time, you will have less freedom design-wise and fewer opportunities to include eye-catching messages. The same applies to lip balm labels. A good solution could be a double-sided label.

These can be easily customized. You can choose the same color for both sides, or different colors, to emphasize each one. There’s also a metalized option that goes great with darker or bolder colors.

A rectangular gray box and a pink opened lipstick.
A red lipstick in a golden container with a white box with red inscriptions.

A lot of manufacturers make use of the space at the end of the small round cap of the lipstick too. The small label can be used to show the name of the product, the name of the brand, its color, its shade, or its number from the collection.

Another aspect to consider is the size of the font on your lipstick tube labels. Make sure to choose an easy-to-read font. The space is limited, but the copy should still be visible.

Don’t forget that you will need to include the mandatory information as well. Check below the FDA’s regulations for lipstick labels.

Your label will need to include:

  • The type of product
  • Name of the product
  • Name and address of the manufacturer, packer or distributor
  • Net quantity
  • Full list of ingredients

We advise you to read the complete list of regulations that apply to your state on the FDA’s website.      

The ideal material for lipstick labels

Since it’s all about looks, you should pay great attention to the material of your lip stick labels. The key is to choose a material that will keep the label intact and clean. The lipstick will be carried most likely in a bag. It will also be handled a lot, so the label should stay in place. In case it will be applied in a bathroom or outdoor, it should also be able to face contact with water or changes in temperature. The boxes can offer some protection. However, just like with lip gloss boxes, customers might choose to leave them behind and only carry the product. Make sure the ink on the label doesn't smudge or transfer to the customer’s hands.

BOPP is an ideal material for lipstick labels. Biaxially-oriented polypropylene has great resistance and can fit any color or shape. All cosmetic labels usually have some kind of lamination.

Lamination can help to increase the resistance of the label, as well as to give it a nice look.

Two lipstick tubes with golden and silver colors on a pink background.

Here are the most popular types of lamination for lipstick tube labels:

  • Glossy – this laminate will make the label highly reflective. The result is a trendy and fresh look.
  • Matte – this laminate will make the label non-reflective. The result is an elegant look.
  • Soft – this laminate will make the label soft to the touch. The result is a premium look, with a nice smooth feeling.

Other ways of making your lip stick labels stand out

Your lipstick labels are a great tool for giving your product a shelf-appeal. We put together a list of other ways to maximize their use.      

Include some compelling words

Sometimes, a simple word can make the difference on makeup labels. People tend to be attracted to trying new things, so even having the word “new” on the label can help to grab attention.

You can also add a tag to the lipstick if you don’t have space on the tube. Other words that you could include are “long-lasting”, “waterproof”, “glossy”, “deluxe”.

A black container for a red lipstick tube.

Pair the label with a box

Black box and white lipstick product that read "bareMinerals".

Pairing the lipstick label with a box can win you extra points at getting that wow effect.

With techniques like embossing, debossing, and foiling, a box can bring a lot of spark to how you market your product.

Stand out with an approachable brand

With products that have been around for a long time, it’s more difficult to come up with something 100% original. However, you can differentiate your brand by using casual language.

It’s a brave move, but approaching your customers with a genuine message they can relate to could win you the sale.

Black box of red lipstick and a sample on the background.

Get your lipstick labels printed today

Now that you know how to make appealing lipstick labels, it’s time to get to action. Print your labels at YourBoxSolution, and you will get:        

  • Free glossy or matte laminates for your labels
  • Free proofing before printing
  • Free samples

We work with businesses of all sizes, and we have over 29 years of experience. We know the market and understand your needs, so we put together an easy process. Our orders start from as low as 250 pieces, and we will assist you throughout the whole project. We can even help with guidelines for your designer. Walk us through your ideas, and we will get your lipstick labels ready in no time.

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