Quick Guide To Make Your Brand Stand Out Through Your Lip Balm Labels

January 14, 2021
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Have you ever wondered what’s the best way to be on people’s lips? I’m pretty sure this is THE question of every business or manufacturer out there. The answer: By being exactly on their lips. Literally and figuratively. Permanently under their eyes. Can it be simpler than that? So, I’m guessing you’ve already got a hint about what I’m going to talk about next.

Obviously, about your insanely irresistible lip balms and how you’re going to get them into your customers’ pockets through smart and enticing lip balm labels. That said, let me guide you through the steps of this article, which will help you:        

  1. Determine The Size Of Your Lip Balm Label​
  2. Choose The Best Shape For Your Lip Balm Labels
  3. Create An Unbeatable Lip Balm Label Design
  4. Use High-Quality Material For Durable Lip Balm Labels
  5. YourBoxSolution - Your Printing Expert
  6. Hot To Apply Your Custom Lip Balm Labels
Six tube containers of lip balm in colorful labels.

Are you ready to find out how you can complete the looks of your products with outstanding lip balm labels?

Make a smooth-glide with me into what comes next.

Setting The Scene...

Lip balms are a booming cosmetic niche right now. The lip balm market has been on the rise since 2017, and it was forecast to reach over 1 billion dollars in 2023. Is this a surprise? Not really, no. Everyone uses lip balm. I actually don’t know anyone who doesn’t. From women and children to men. From the young to the elderly. People are looking for products that protect their lips against the ill effects of weather. Plus, they want their lips to have a healthy and neat aspect.              


Lip care is not only about beauty. It’s more like a personal care necessity and a four-season daily practice.

Lips can become chapped and dry in any season and for any reason.

Whether it’s the cold wind of winter or the powerful sun rays during summer, people reach for lip balm fairly often.

Plus women also love to use it as a base for lipstick or replacement for gloss. So everyone enjoys the beneficial and aesthetic effects of lip balm.

That said: lip balms sell. And they sell well! This takes us to our next question:

How can you make sure that YOUR products are the ones that sell well and put YOUR brand in the first line?


Quality lip balm labels! = Visual marketing = Brand image

And this is why lip balm labels deserve all our attention.

Let's dive in.


Lip Balm Labels Secure Permanent Brand Visibility

It doesn’t matter if you’re a large-scale cosmetics manufacturer or a craft lover who makes small batches of lip balm at home.

This small to-go item can really have a great impact on your brand’s image. It’s a useful, convenient, and affordable product, with a suitable canvas for your brand's logo.


To put it another way, a tube of lip balm is small enough to carry along any time. So your logo on the lip balm labels and lip balm boxes will follow recipients around like a shadow.

It’s a good opportunity to present your business in a great light and to make sure that your brand has permanent visibility.

The lip balm is always present in people’s pockets, purses, cars, office desks, and so on.

This means that besides enjoying the moisture and soft sensation that boosts confidence, they’ll always see your logo or brand’s name on it. Every single time they’ll use it.

And that’s your advantage. They’ll associate your image with a state of well-being, and you’ll be their friend for life. They’ll recommend your products or gift them. And when that tube is over, they’ll come asking for more. This means printing quality lip balm labels is a vital marketing and sales approach. In the online environment, for example, looks and presentation is everything.              


And to make a small parenthesis here, buying lip balm solely from the beauty store or pharmacy is history. Nowadays, lip balms are a choice for:      

  • Retail sales
  • Promotional, or giveaway items
  • Holiday gifts
  • Wedding, bachelorette, baby shower, or party favors

So, in short, so many great opportunities for your brand to be repeatedly exposed and stick to people’s retina.

Moving forward.

What Makes a Good Lip Balm Label?

First, let’s pinpoint some basic aspects related to lip balm labels design.

Here’s what’s super important to consider:

High-Quality Brand Imagery Durable MaterialsDirections, Warnings, and Ingredients

Visuals show your identity. And it’s also a great way to communicate with your customers. As containers are generally very small, you need high-resolution printing. It will make the most of the colors, fonts, and pictures on the labels.

Being stuffed into pockets or purses all the time, the products' labels must be sturdy. You most definitely want them to look great months later and show off your brand as fresh as on the first day.​

Compliance is a must, and it’s your guarantee to a reputable image. Even if it’s a real challenge to put all that information in a small space, there’s nothing that can stop your creativity. Play safe, but hit the tops!​

It doesn’t matter what kind of container you sell your lip balms in. It can be in tins, jars, or tubes. Yet, attention to detail does matter.

In the meantime, let’s take each step at a time.

1. Determine The Size Of Your Lip Balm Label

This is the first step you have to take and the most important one. You’ll need to determine the size of the lip balm container and the size of the label that goes on it. So we recommend to physically measure the containers before ordering. It’s the only way to make sure that the size you receive will perfectly fit your products.              


It would be great if you had a measuring tape or a bendable ruler at hand. As lip balm containers are small and mostly round, a flexible tool will help you get accurate measurements. If you don't have one, you can download and print one here.

There are two ways to measure your lip balm container:    

1. Grab and cut a blank piece of paper until it fits on the container the way you want your lip balm label to fit. Then, measure the paper and create your artwork to the size you decided on.

2. Take the flexible ruler and line it up vertically against your container. Use your fingers to hold one end tight in place and stretch the ruler or tape out to get the height.

Measure only up to the lid.

Make sure it doesn’t go over it unless you plan to apply a label with a perforated safety tab.

Write down the height on a piece of paper; then continue to measure the circumference.


Place one end of the ruler in the center of your tube or other type of container and wrap it around.

Note that if you want a wrap-around label, consider adding an extra 1/4 inch to the final dimension. There’s always a little overlap on the ends of the label, so you want to avoid covering part of the text.

First step checked, moving to the next one.

2. Choose The Best Shape For Your Lip Balm Labels

The shape of your labels depends on the type and shape of the container you choose. That definitely sets the tone of your lip balm labels. So if you sell your lip balms in small tins or jars, you'll want to opt for a round label on the lid and bottom of the container. If your products come in tubes or lipstick applicators, then rectangular shapes are the best option. Especially for wrap-around labels.              

White lip balm containers with different accent colors.
YBS for Candid Essentials

Round labels for tubes are not advisable because they will display very little information.

So, unless you plan to write all the required information on an outer packaging, think smart.

Anyway, starting from a base, you can get creative and go with variations. Turn a regular shape into a custom one.

Add cutouts. In this way, you match your vision of how you want your final product to look and what impact it will make. Are you creating a new lip balm line from scratch or refreshing your collection? YourBoxSolution has the right size, shape, and type of labels to add value to your products. Do you want to personalize your lip balms, to offer them as gifts or as party favors? We can accommodate any of your custom lip balm label needs.      

Circular or Oval Labels

Circular label
  • Circular containers – lip balm tubes, tins, jars, lids, boxes or other packaging
  • Little display of information
  • Simple logo & graphics

Rectangular or Square Labels

Square label template that displays the width and length.
  • Circular or square containers
  • Ideal for wrap-around label needs
  • Greater display of information
  • Bigger or more intricate logo & graphics

Custom Shaped Labels

Custom shape label
  • Any type and size of container - branding in a unique way
  • Both great and little display of information
  • Simple or intricate graphics

Also, you can choose to use full or partial safety seals for extra security.

The safety seals are fully compliant with safety standards and assure customers that the lip balms have not been tampered with. Plus, they also ensure freshness.

lip-balm label with safety seal

Second step checked. What's next?

3. Create An Unbeatable Lip Balm Label Design

Are you the artist behind the design work for your products? Or are you looking for an affordable way to get design work done on a budget?

Two of the most known options are fiverr.com or upwork.com.

And, of course, there are other similar platforms where you can connect with freelance graphic artists at reasonable rates.


Otherwise, a local designer whom you can meet with in person could be just what you need to feel more comfortable.

Whatever your choice is, make sure it's in tune with your requirements.

A few tips to keep in mind…

In order to be able to pick the design elements to focus on, you must know your audience. Having a clear idea about who your audience is will make the design process easier and faster, with reliable results.

colorful lip balm labels

Are you making lip balm labels for a children's line? Obviously, you would use strong and joyful colors, pictures or illustrations, and big fonts.

Is your line addressed to men? You can choose dark colors, with clean serif fonts, and a simple style. It’s projects seriousness.

Is your lip balm tinted or medicated? Its purpose and content is also another important aspect to consider when before starting to create the design.

lip-balm-labels design

I think you’ve got the point. You have a free hand to explore how far your creativity can go as long as you keep in mind the essentials.

So think carefully about color, composition, typography, content and style work. All these together create different moods and convey different messages.

And speaking about messages...

Your message in different seasons

There are advantages to labels as compared to containers that are already imprinted.              


First, it's cheaper to change label design seasonally. You don’t have to incur extra costs for new containers and printing whenever you want to make changes.

Second, you can vary labeling strategy with the seasons. For example, you can emphasize how the product protects against different types of weather.

Shifting your products' visual identity and reminding shoppers why they need lip balm is a good way to keep people interested.

But that's not all.

What to include on your lip balm labels

We know it’s an art to write a large amount of information in a small space. Similar to lipstick labels, lip balm labels challenge you to do it. But, before putting down any logo or imagery, you should make sure to meet your legal obligations. What do I mean by that? You must make sure to check and follow the regulations in the industry. The Food and Drug Administration sets the guidelines for the contents of lip balm labels. This is part of its general authority over cosmetics and drugs.              


This means you’ll have to follow the FDA's rules about displaying the name, use, and quantity of the lip balm on the "principal display panel."              

ingredient list on lip balm label

Also, cosmetic and drug labels for individual use need Ingredient lists.

They need Warnings, Directions for use, and other elements suggested by the FDA. You can read all the relevant information in the Inspection Checklist For Cosmetics.

I recommend to check out these links and take out all the necessary data. After all, a good practice is always the best choice to remain reputable.      

And don’t forget about...

If your product's ingredients are natural substances such as beeswax, make sure to mention it on the label.

As well as if they are organic or vegan, cruelty-free, and so on. This might be exactly what makes a certain category of customers to buy your lip balm on the spot.

Moreover, if the product has SPF properties, disclose that, too.

During summer or on planned tropical vacations, this will be the first thing people will be looking for to see on the lip balm.


Now stay with me to find out how to make all that work and efforts worth it and become a success guaranteed.      

4. Use High-Quality Material for Durable Lip Balm Labels

Unlike other body products, lip balm is especially portable. Being used in all seasons, durability is a primary concern when creating lip balm labels.

You need to select a material that’s strong enough to uphold frequent use and maintain a tight hold on products.

And here's where we've got your back.

Black and white lip balm box with white lip balm from "Blumsi".

All our labels are durable, oil & water-resistant, and tear-resistant. They are made of a material that features a premium UV coating which also provides protection against ink smearing, label tearing or scratching, and extreme temperatures.This material is called biaxially oriented polypropylene (BOPP) and it’s the perfect choice for your lip balm labels.      

BOPP labels

  • Sturdy & high-quality
  • Waterproof
  • Heat resistant
  • Tear-resistant
  • Chemicals & UV resistant
  • Strong adhesive that lasts
  • High-precision printing & cutting
  • Free matte or gloss coating
  • Can be foil stamped
  • Print doesn’t smudge
  • Non-toxic
  • Safe for all industries

YourBoxSolution uses and offers exclusively high-quality materials. So you can be sure that your labels won't peel off or fade. You can trust that once you’ve applied them, the strong adhesive prevents them from detaching. They are going to last and will look awesome even if your customer tosses their lip balm into a purse or pocket. Even a potential greasy product like lip balm does not affect or harm our labels in any way. Customers can wipe off or even wash the container and put it back in their pocket.      

Options for your lip balm labels

On this kind of material, we offer three types of options. So you can choose which type fits your lip balm container and label design best.

White BOPP

Printed on white film. Any color can be printed on top of the white ink.

Perfect for any type of lip balm container.

White labels

Clear BOPP

Printed on transparent background film. Illusion of an “invisible label”.

Perfect for special design of lips containers.

Clear labels

Metallic BOPP

Printed on a silver substrate. Makes all printed colors appear metallic.

Luxurious effect with visual impact guaranteed.

Metallic labels

Select the material that combines perfectly with both the type and color of the lip balm container, and with the message you want to convey.

A white container would make a perfect match with a colorful label, while a glossy black container would look high-end dressed up in a clear label.

And there’s more to add.

Coatings and finishes for lip balm labels

At YourBoxSolution we laminate gloss and matte labels for FREE. So you’re getting extra customization right from the beginning.

Gloss Laminated Labels (FREE)

Perfect choice for a shiny finish and a very reflective surface of the label.

Glossy coating labels

Matte Laminated Labels (FREE)

Subtle, non-glossy lamination, perfect for a special effect.

Matte labels

Soft Touch Laminated Labels

Shine-free and smooth surface – special sensation to touch and elegant look.

"Wild Tonic Kombucha" label on a blue container.

Do you want a high-gloss shiny look? Would a matte finish complement your lip balm better?

A very important aspect to keep in mind is that lamination prevents wear and tear. The result you’ll achieve is a lip balm that can endure frequent use and still look as good as new.

Extra options

Do you have a luxury collection? A special order for an event? Or do you want to give your product an exquisite look? You can add Custom Foil Stamping as an extra option.

Gold foil is always the right choice for high-end aesthetics.

Gold Foil

gold-foil lip balm label

If you want your product to shine literally and pop off the shelf, gold foil will do the trick.

A thin sheet of metallic foil is thermally applied to the label substrate leaving a metallic surface in desired areas. But make sure that your finest details are no smaller than 1 point to achieve fine foil areas.

Perfect to emphasize a logo, typography, or design element.

Now you have the essential steps to craft outstanding and compliant lip balm labels for your products. All of them are equally important to your business, brand, and image. You can’t have one without the other if you want to get the best results. And last but not least, where and how you print your labels matters. We know how difficult it is to find a trustworthy partner who puts your needs and time first. That's why we're proud to say that this is always our priority. All of our labels are printed at the highest standards. Being on the market for over 29 years, we have a diverse portfolio of clients from all industries, and we can cover any specific request. Check out some more guides for labeling different types of products:

5. YourBoxSolution - Your Lip Balm Labels’ Printing Expert At Hand

We have been meeting the needs of our customers for over 29 years. We guarantee your custom label buying experience with us will be a positive one.

YourBoxSolution delivers unmatched benefits and value including:

Close Color Matching

Boxes and labels can be color-matched for a consistent look.

No multiple versions fee

Combine different design quantities in the same quote & save money.

No setup fees

You will never be charged a setup or die fee for your labels.

Streamlined Order Flow

You see your order status for any type of product and are never kept in the dark.

Cut to perfection

Your label will be cut exactly where you see the dyeline on your proof.

Quick turnaround times

We work fast because don't have to set up cumbersome mechanical equipment.

Almost any label size

No need to worry if we have your size in stock, we can print almost any size.

Design freedom

Easily change your artwork from one order to the next - size, color, layout, and so on.

Shipped Together

All parts of your order can ship together, saving you time and money.

6. How To Apply Your Custom Lip Balm Labels

There are two ways to apply labels: by hand, and by machine. Choosing one of these methods depends on the volume you are producing, preference, and cost.

In other words, if you’re crafting your lip balms at home, you’ll probably think of sticking the labels by hand. Whereas if you’re a large company manufacturing high volumes of lip balm per year, there’s no doubt you’ve got the right machinery to do that. In either case, it’s always good to know:              

  • Before applying the lip balm labels, make sure that the filling is completely cool and the containers are at room temperature.
  • If you refrigerated your containers, take them out of the freezer and let them come up to room temperature before applying the labels.
  • Clean the lip balm containers thoroughly to ensure that they are free of any wax, oils, lint, or dust that might affect label adhesion.
  • Make sure strong pressure is applied and pay attention to areas where there is overlap.


Order Your Lip-Smacking Lip Balm Labels

We talked about purpose, strategy, measurement, shape, design, materials, application, and the best place where you can print your work. All these steps are equally important. Remember! Labeling and packaging can mean earning your customer’s heart for good. We create professional-looking custom lip balm labels to top any size or shape container with your brand. If you are putting your lip balm into a box afterward, we can put a label on that packaging, too! We’re just one call or click away! Let’s create your premium labels!

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