When it comes to premium skincare, the box has to feel as good as the product inside. Lamination is the finishing layer that protects your packaging and adds a tactile element.
Gloss Lamination → Shiny, eye-catching, great for bold colors
Gloss lamination gives your box a shiny, reflective finish that makes colors pop. If you’re going for bold, vibrant packaging that stands out on a shelf, gloss is a strong choice. It’s also more resistant to dirt and smudges, which can be helpful for products handled frequently. The drawback is that it can sometimes feel less “luxury” compared to matte or soft touch finishes.
Matte Lamination → Smooth, muted, professional look
Matte lamination delivers a smooth, satin-like appearance. It gives your packaging a modern, professional look that feels calm and sophisticated. Matte is excellent for minimalist brands, but it can sometimes mute colors, making them appear softer. If your design relies on subtlety and elegance rather than high-impact shine, matte is the way to go.
Soft Touch Lamination → Velvet-like, luxury feel, fingerprints don’t show
Soft touch lamination is where packaging really takes a premium turn. This finish creates a velvety, almost suede-like texture that customers immediately notice when they pick up your product. It not only feels high-end, but it also resists fingerprints better than gloss or matte. That’s why so many skincare and cosmetic brands choose soft touch—it communicates quality before the box is even opened.
Combining Finishes for Maximum Impact
Here’s where things get interesting. You don’t have to stop with just lamination. Combining finishes can create stunning effects:
- Pair soft touch lamination with foil stamping for a tactile + visual pop.
- Add embossing on a matte background to make your logo or design elements stand out.
- Use spot gloss on a matte or soft touch base to highlight specific areas of your artwork.
This layered approach not only elevates the look but also creates a memorable unboxing experience.
Why Finishes Matter in Skincare Packaging
In the skincare industry, your packaging competes with dozens of other products on the same shelf. Customers often make split-second decisions based on touch and appearance. A glossy finish might work for bright, youthful branding, while soft touch signals luxury and quality. The finish you choose is part of your brand story.
At YBS Packaging, we produce short-run skincare boxes with all these lamination options. Whether you’re just launching your first product or adding a new line, we can help you choose the right finish to make your packaging unforgettable.
