How To Make Sure Your Chapstick Labels Are A Four-Season Success

January 21, 2021
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All year long, chapsticks are among the most wanted body care products. They are such small items but with such great benefits. Like little lucky charms. Everybody needs them and uses them for beauty, medical, or well-being reasons. And you, as a lip balm manufacturer, are giving people what they need. You might have a range of products, or stay focused on a single one and work to make it famous. All it takes is for you to craft eye-catching and quality chapstick labels. Match the gorgeous looks with a quality product; it can be your guarantee that customers will come back for more.                  


Custom chapstick labels can become perfect handouts. Whether for giveaways, events, or other promotional opportunities, beautiful labels always stand out. And YourBoxSolution is your trusted partner for a long time success.

There are many ways to make and sell your products out there. Put yours in the spotlight with enticing chapstick labels. After all, it can be a decisive factor for increased sales and loyalty.

Is There Any Difference Between Chapstick And Lip Balm?

There are thousands of lip care products on the market. We generally call them lip balm, lip salve, chapstick, lip smacker, and so on. We often use these words interchangeably. In so many contexts, we use the term "lip balm" and "chapstick" with the same meaning. Yet, in most cases, the word “chapstick” is being used incorrectly, but only in a literal sense. Legally and technically, it is correct. You may be a little puzzled now, but let me explain. Here's the difference between lip balm and chapstick:

Lip balm

Lip balm is used for topical applications to protect the lips. Most lip balms contain waxy substances, like beeswax or carnauba wax.

Some use petroleum jelly as a moisturizing substance that helps lock in moisture. Others use shea butter, or lanolin.

There are lip balms that medicate or soothe various lip conditions. They contain phenol, salicylic acid, or sunscreen.

This, however, places them in the drug category.

Others stand out on the market through their beauty enhancing qualities. Especially through added dyes, flavors, and fragrances.


People can buy lip balms in various types of containers. From tins and jars to squeezable tubes, or lipstick applicators, to name a few.

On the other hand...


The chapstick is a type of lip balm. How did we get to call it “chapstick” and not lip balm?

Here’s how the term appeared:


“ChapStick” was the first-ever brand of lip balm originally created by Pfizer Consumer Healthcare. It appeared on the market in the early 1880s and the famous logo as we know it came out in the 1930s.

It’s technically over 100 years old and one of the most popular types of lip balm to exist.

Given its worldwide and frequent use, the term has been generalized to such an extent that “chapstick” is the term replacing all forms of lip balm in a tube or lipstick applicator.

Red and black package of lip balm with cherry aromas.

“Due to its popularity, the term has become a generalized trademark. It popularly refers to any lip balm contained in a lipstick-style tube and applied in the same manner as lipstick. However, the term is still a registered trademark, with rights exclusively owned by GlaxoSmithKline.” (Wikipedia)

DID YOU KNOW?Before lip balms, people needed a solution to treat chapped lips. In 1829, Lydia Maria Child, a women’s rights activist, suggested that an effective treatment was placing earwax on the lips. So technically, this was the earliest recorded type of lip balm.As you can imagine, it wasn’t a very popular one.      

Chapstick Is For Everyone, All Year Long

Everyone uses chapsticks. Women, men, and children carry them in their pockets, purses, or bags, everywhere. In winter, lips get exposed to cold and wind, and they can become dry and cracked. During summer, long exposure to sun rays, heat, and dryness, may affect lips’ sensitive skin. That’s why people are looking for constant ways to protect the health and beauty of their lips. Based on the weather, they want to buy salves that offer moisture, intensive repair, or high SPF protection.                  


Or they want to look more beautiful and confident while enjoying the feeling of self-care. Each of these reasons leads to more lip balm consumption which means great news for you. All-year-round you can put your products into the spotlight in so many ways. And the best part is...      

Same Tube, Different Labels

The best thing with chapstick labels is that:

  • You can vary your labeling strategy with the seasons, production varieties, or events
  • You don't have to incur extra costs related to new recipient production

When you already have the tubes with the balm inside, all you have to do is stick the right labels, based on their features or purpose.

For example, you can emphasize different types of weather your products may protect against.

You can highlight sun resistance in the summer.

Or mention cold and wind protection in the winter. This will remind shoppers why they need lip balm.

Three chapsticks labels and containers that read "Juice Beauty".

Shifting your products' visual identity is a good way to keep buyers interested.

Plus, if you set up a limited-time offer, a seasonal label is the right place to discuss it. It's much more cheap and practical to change label designs seasonally.

White lip balms on a pink background.

In case you’re not manufacturing your own brand of salve, you can team up with third parties.

After all, making promotional chapsticks with companies' logos on the labels is quite a trend now.

So, all you have to do is design, print, and apply custom chapstick labels that fit your strategy and needs.

Check out our guides for lip balm boxes, lipstick packaging, and lipstick labels as well.

Custom Design For Your Chapstick Labels

With well-designed and compelling chapstick labels, increased sales can become a reality. Whatever type of chapstick you’re producing, your labels have to provide information about ingredients as well as branded imagery buyers will respond to.However, compliance should always be a priority. Going by the rule saves you time and money. Make sure to check FDA’s regulations about your product. Sometimes, what you describe your product as can make it a cosmetic or a drug. And if your label says the chapstick treats lip skin conditions, it's definitely a drug. Make sure to pay close attention.                  


Visuals Tip!Use BIG FONTS for your logo and the name of your product. Catching customers’ eyes from the beginning makes them willing to discover more.

Burt's Bees' logo definitely strikes out a mile



Witty Badger: Try it, Use it, Never lose it     Have a look at our previous article to learn more about how you can make your brand stand out through your lip balm labels. Your artwork together with our premium label materials can make the best team to differentiate your products from competitors and set your path for success. While the right approach for chapstick labels will depend on your brand's chosen imagery and style preferences, here’s what we also recommend, so you get the ideal result.      

1. Determine your chapstick label size

Physically measure your lip balm containers before ordering. It’s the only way to make sure that the size you receive will perfectly fit your products.

2. Choose your chapstick label shape

YourBoxSolution labels come in any shape and design you want.

Most chapsticks are wrapped in rectangular labels, with or without safety seals. But who says you're not allowed to be creative and design it your own way? As long as it serves your purpose, be bold.

Circular or Oval Labels

Circular label
  • Little display of information
  • Simple logo & graphics

Rectangular or Square Labels

Square label template that displays the width and length.
  • Greater display of information
  • Bigger or more intricate logo & graphics

Custom Shaped Labels

Custom shape label
  • Branding in a unique way          
  • Simple or intricate graphics

3. Choose the material type of your chapstick labels

All our labels are made of biaxially oriented polypropylene (BOPP). This is a durable material that makes them oil & water-resistant, tear-resistant, chemicals & UV resistant, and non-toxic.

This material gives them extra strength making them easy to print, coat, and laminate at the same time.

Plus, you never have to worry about them peeling off, smudging, or fading. They are durable and reliable.

You can choose between three different types of labels.

White labels
White BOPP
Printed on white film. Any color can be printed on top of the white ink.
Clear labels
Clear BOPP
Printed on transparent background film. Illusion of an “invisible label”.
Metallic labels
Metallic BOPP
Printed on a silver substrate. Makes all printed colors appear metallic.

4. Coatings and finishes for chapstick labels

Make sure to add an extra touch. You’ll never be sorry for it. Make your labels special because they deserve it.

All our labels are finished with a gloss or matte laminate for FREE.

Glossy coating labels
Gloss Laminated Labels (FREE)
Perfect choice for a shiny finish and a very reflective surface of the label.
Matte labels
Matte Laminated Labels (FREE)
Subtle, non-glossy lamination, perfect for a special effect.
"Wild Tonic Kombucha" label on a blue container.
Soft Touch Laminated Labels
Shine-free and smooth surface – special sensation to touch and elegant looks.

5. Extra options

Gold foil is the way to a high-end look. Whether you want to emphasize one or more design elements, your logo, or give your chapsticks a luxurious aspect, gold foil will make them shine.                  

Gold foil label showing a crown and writing.

Gold Foil

A thin sheet of metallic foil is thermally applied to the label substrate leaving a metallic surface in desired areas. However, we recommend that your finest details are no smaller than 1 point, to achieve fine foil areas. Learn all about foil stamping here.

The Order Process For Your Custom Chapstick Labels

Our production process is as simple and transparent as possible. You’re never kept in the dark, and you can follow along as your labels are getting produced.

Let me explain how it works.

Step 1. Request a quote

Once you’ve measured and chose your label style (shape, material, coatings and finishes, as well as extras) you can place the order on our website.

Fill in the Quote Request Form for your labels. One of our experts will get back to you with pricing and a template that you will hand over to your designer.

You’ll receive instructions on how to prepare the artwork, so your labels come out perfectly.


Step 2. Proofing

Follow the art preparation instructions you’ve received and create your design using the template. When finished, hand us the ready-to-print art.

We’ll proof it for free and send it back to you via email. Learn more about our free proofing process.

Step 3. Real-time overview

Once your order enters our system, you can log in to your administration panel. From there, you can oversee every step of our production process.

Step 4. Production and shipping

After you’ve approved your proof(s) and payment is made, you’re automatically notified via email when your order enters the production queue.

We use a 100% digital process to cut out your labels. That means that we can easily accommodate multiple versions of the same size label. We can print all the different varieties of your product at one time. There is no charge for multiple versions AND we allow you to combine them together for the purposes of your quote.      

How are my chapstick labels packaged?

For all orders of 250 or more units, orders will be shipped on rolls with a 3″ diameter.

For orders of less than 250 units, labels will be shipped in one large roll that may be several labels wide.

And if you need rolls in a certain quantity or unwind direction, let us know, and we’ll do our best to meet your needs. You can read more about how to create packaging in our dedicated blog post.

Your hard work deserves to be carefully turned into perfect chapstick labels. And this with a small budget and a quick turnaround.

At YourBoxSolution we made this our mission. We’ve been standing by our clients for over 29 years. And we’re here to focus on your needs.

We can help you create enticing chapstick labels that are both professional and durable. Tell us your requirements and leave the rest to us.

We're happily waiting to take your order!

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