How to make some delicious cookie labels for your brand

July 7, 2021
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You’d think no one says no to cookies, but on the shelf, the situation is different. No matter how good your cookies are, they won’t get noticed without a catchy label. A lot of times it’s the quality of the cookie label that sells.

There are many aspects to consider when planning your cookie labels: the size and the material, the style, the design, etc. All need to be planned in detail to get the best chance of getting your product to the shopping cart.

In this article, you’ll find out everything you need to make irresistible cookie labels.

Let’s dive in!

Use your cookie labels for free advertising

Great brands make the most out of their cookie labels packaging. The fight on the shelf can bring you the sale, and also make people remember your product for future visits to the supermarket.

Your cookie label has three main goals:

A glass jar of cookies and a plate with cookies stacked onto each other.
  • Get noticed and remembered
  • Convince your customer to make the purchase
  • List the mandatory information

To have all the chances to win, you need to address each of them.

1. How to get your cookie labels noticed and remembered

The key to making your cookie label catch the eye is to make the design stand out from one of your competitors.

The best way to find ideas is to go shopping and check the products on the shelves. Write down which ones catch your eye and some reasons why you think that happens.

It can be the color of the label, the shape, the fonts, or maybe the logo or the slogan of the brand. This list can be a great start for designing your cookie labels packaging.

A blue cookie label displaying vanilla cream and "Sandwich Cookies".

In general, bold and contrasting colors have more chances for making your cookie label get noticed.

A unique design can also make your label stick to people’s minds. Your customers might talk with friends about it, or even think about your product when seeing elements of the design elsewhere.

There’s so much value to a memorable label.

2. How to convince your customers to buy your product

If your product manages to catch the eye, chances are it will get straight to the shopping cart. However, some customers want to read some information about it before that. Time to make a new list! To convince people, you need to think in advance about what they’re looking for.

Most of the time, they’re looking for the ingredients and the nutritional information, and also for special dietary aspects. It’s still worth thinking about what information could be useful for your audience and what could place your product in advantage.

White label for cookies above many beautifully designed cookies.

Just like with the design, it’s helpful to make your label stand out. If you make vegan cookies, show it clearly. If your cookies are soft, or crunchy, or extra creamy, say it.

Mentioning the consistency of your cookies has the benefit of activating extra senses, which makes your customers think about the cookies on another level. Consider any aspect that can add value to your product.

Call-to-action labels can also be a great option for confectionery labels. They invite your customer to action. Creative messages always have a better impact. For example, you can include a label that says “check me out” or “take me home”. This type of label usually works best on boxes.

3. Include all the mandatory information on your cookie labels packaging

When selling cookies, you need to comply with the regulations available in your state. Make sure to check the regulations in detail and to tell your designer to include space for them on your cookie label. Here are the most common requirements:

  • Name and type of product
  • Net weight
  • Name and contact information of producer
  • Full list of ingredients
  • Nutritional information
"Chocolate Brownie Cookie No wheat, gluten, dairy, egg" sign in front of the product.

There are extra requirements for edibles labels.

It’s important to be able to prove facts, so don’t make false statements on the label. You will need to prove for example that your product is sugar-free, low in carbs, or that you use ingredients from local sources.

Now that you know how to use your cookie label for advertising, it’s time to cover some aspects of how to print it. Keep reading!

Printing tips for your cookie labels

The identity of your brand depends on the quality of your cookie label. It’s important to get the best presentation on the shelf and beyond that. People might want to read the label at home, or after storing the product for a while. Cookie labels that peel off or tear don’t make great impressions. You want your label to look impeccable.

The label should remain the same in front of thermic changes, transport, and handling. BOPP is a great material for cookie labels. These labels are durable, flexible, and will stay in place.

BOPP stands for biaxially-oriented polypropylene and is the best option for cookies and bakery labels. The material is non-toxic and highly resistant when facing temperature changes.

Four blank cookie packages from different perspectives.

Here are some examples of cookie labels packaging mixes that go well with BOPP:

  • Transparent or colored bags / pouches
  • Paper bags
  • Closed boxes or display boxes
  • Tins

Types of BOPP cookie labels

BOPP labels are easy to customize and offer great freedom in terms of design. You can get white labels, clear labels, or metal-colored labels.

  • The white BOPP works well with prints of any color.
  • The clear BOPP is transparent and has an invisible effect that only lets the printed elements on display.
  • The metal-colored BOPP has a silver background that gives a metallic look to the printed elements.
Square box for cookies with a transparent front where you can see the cookies inside.

BOPP labels can be mixed with special laminates for a nice finish. You can choose from glossy, matte, or soft-touch laminates.

  • Glossy laminates are highly reflective and make the label readable in particular angles.
  • Matte laminates are non-reflective and make the label readable at any angle.
  • Soft-touch laminates have a soft feel that makes the label very pleasant to the touch.

Yellow packaging of cookie that reads "Chocolate Wafer" and displays chocolate dripping on a wafer.

It’s fun to create your cookie labels with so many options! Play with different designs, messages, and materials to find the best mix!

At YourBoxSolution you can order free samples to get a clearer idea about how your cookie label can look. We have all the experience and the printing technologies needed to make your custom cookie labels. Plus, all our labels come with a free glossy or matte laminate, and we offer free proofing before printing.

Get in touch, and let’s put your cookie labels in the oven!

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